Amazon Reinvents Shopping, OpenAI Goes All In on India

Amazon unveiled Lens Live, a real-time visual shopping feature for the Amazon Shopping app on iOS. Users scan objects with their camera and instantly see matching product listings ready for checkout.

The tool employs an object detection model to match live images against billions of marketplace items and presents results in a swipeable carousel. It also folds in Amazon’s Rufus AI to condense product descriptions and answer shopper questions on the spot.

The rollout positions Lens Live as Amazon’s answer to Google’s Gemini Live, but with a more aggressive “buy” focus. By merging discovery and payment in one camera view, Amazon shortens the consumer journey entirely within its ecosystem.

Vivrelle launched Ella, an AI personal styling tool built with fashion retailers Revolve and FWRD. The partnership delivers automated outfit recommendations drawn from all three companies’ inventories.

Ella scans rental, resale, and retail items to craft occasion-specific looks and lets shoppers check out once on Vivrelle. The debut follows the trio’s earlier “Complete the Look” AI add-on and arrives months after Vivrelle raised $62 million in Series C funding.

Vivrelle says Ella is the first service to combine rental, resale, and retail in a single omnichannel AI experience. Its year-long build reflects how the current AI surge is driving fashion brands to ship personalized shopping tools at pace.

OpenAI is rapidly expanding in India, now its second-largest market for ChatGPT by users. The company rolled out a ₹399 ($4.53) per month ChatGPT Go tier and, Bloomberg reports, is scouting a 1-gigawatt data center site under its Stargate initiative.

Indian downloads reached 10.2 million in August, pushing the total to 111 million—far ahead of the U.S. tally of 80 million. OpenAI also plans a local office, is hiring three sales roles, and will give 500,000 ChatGPT licenses to educators and students.

Appfigures data show Indian users have spent just $21.3 million on ChatGPT versus $784 million in the U.S., underscoring the market’s price sensitivity. Ongoing copyright litigation and U.S.–India trade tensions could challenge OpenAI’s momentum in the country.

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Orchard Robotics closed an oversubscribed $22 million Series A to expand its tractor-mounted vision system and farm management software. Quiet Capital and Shine Capital led the round, with General Catalyst and others participating.

Founder Charlie Wu says the system captures and analyzes fruit images so growers can base labor and input decisions on real data instead of small manual samples. The company serves major U.S. farms growing apples, grapes, blueberries, and other high-value crops.

The new capital will more than double headcount and fund a San Francisco office, taking total funding past $25 million. Investors frame the technology as providing the “ground truth” that could make Orchard Robotics an essential partner for modern farms.

A security researcher built AgentHopper, a proof-of-concept AI virus that exploits prompt injection flaws across multiple coding agents. The single payload achieves remote code execution and spreads between GitHub Copilot, Amazon Q, AWS Kiro, and others by embedding malicious instructions into repositories.

The vulnerabilities, surfaced during the Month of AI Bugs, let compromised agents alter their own settings, download AgentHopper, and run it. Developers pulling the infected code unknowingly trigger the payload, while vendors have now patched CVE-2025-53773 and related holes.

The demonstration shows that AI development tools can become self-replicating malware vectors when configuration files aren’t isolated or sandboxed. Prompt injection therefore moves from theoretical nuisance to a tangible supply-chain threat already observed in the wild.